Run Time: 48:39

The Toledo Museum of Art hosted the 47th Annual Conference of the International Visual Literacy Association (IVLA). This year's theme was The Art of Seeing: From Ordinary to Extraordinary. The International Visual Literacy Association is the oldest international, not-for-profit association of researchers, university and K12 educators, designers, media specialists, and artists dedicated to the study and practice of visual literacy.

David Howes spoke on visual literacy. He is professor of anthropology and the director of the Concordia Centre for Sensory Studies at Concordia University, Montreal. He holds three degrees in anthropology and two degrees in law. His research focuses on how senses are formed by culture and what the world is like to societies that emphasize touch or hearing rather than sight. Howes has conducted field research on the cultural life of the senses in the Papua New Guinea, Northwestern Argentina, and the Southwestern United States. He recently concluded an anthropological study of the sensory life of things in the Pitt Rivers Museum, Oxford, and embarked on a new media art project entitled Mediations of Sensation in collaboration with colleague Christopher Salter. His latest book is Ways of Sensing: Understanding the Senses in Society (with Constance Classen).