From the tricked-out cars they drive, technology they adopt, and sneaker brands they wear to the beverages they drink, music they listen to, and language they speak, the Hip-Hop generation has had a profound impact on brands, sports, and popular culture. Author Erin Patton traces his own journey as a product of Hip-Hop’s Generation X and provides a front-row perspective as the early architect of Nike’s Jordan Brand. Presented in partnership with Vince Wiggins of TDVA.

The presentation was held at The Toledo Museum of Art.